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Hape team receives investment from Toynamics UK & Ireland

As part of the company’s continued growth strategy, Toynamics UK & Ireland has promoted Emma Damerell to European campaign and brand manager for Hape.

In parallel with this growth strategy, Toynamics is expanding its customer service team, appointing Victoria Potter as customer service assistant. New to the toy industry, Victoria brings more than a decade of sales and customer relations experience, gained in the automotive industry, having previously worked with Amber Valley Developments.

Emma’s promotion is part of a wider development from the Hape Group. It follows a restructuring of the marketing team across Europe, as the Hape Group invests in growing the Toynamics business and its brand portfolio, which includes Hape, Nebulous Stars, DinosArt, TIMIO, Beleduc, Nanoblock, Skip Hop and Korko.

In addition, Emma (pictured above) will continue to oversee UK marketing, as well as taking on responsibility for Europe. She will focus on developing and delivering category-based consumer marketing campaigns, to support Hape sales and brand growth. In the UK, she will be supported by Abi Gardner who joined the business in 2021.

“This is a well deserved promotion for Emma, and a thrilling challenge for her as we ramp up our level of activity for Hape during an exciting period of brand and business growth,” commented David Allan, md at Toynamics UK & Ireland. “And we’re delighted to welcome Victoria as we boost our customer service team.”

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