This ad will be closed automatically in X seconds.

Hape readies for busy 2019 with raft of new launches

Company is launching a new category, Junior Inventor, plus extensions to popular ranges.

Hape is gearing up for a busy 2019 with the company planning a raft of new launches, including a whole new category.

The company has enjoying solid success with its wooden lines throughout 2018 – with its 101 Beech Blocks and Go Fish Go (pictured) being particularly strong sellers – and it is now looking to further build on this next year.

The new category will be called Junior Inventor, with the aim to allow children to immerse themselves in science experiments through the medium of mechanical functions.

Hape will also reveal extensions to its preschool Kitchen & Food, Music, Bath, Infant and, for the 4Y+ market, additional Quadrilla products for 2019.

Joe Rushworth, sales manager at Marbel, explained to PreschoolNews: “[Wooden toys] never date or go out of fashion, achieving a sturdy well-made toy time and time again that parents know they can trust to withstand the rough and tumble of child’s play. Not to mention children cannot beat the tactical feel and texture of wooden toys.”

Joe also said that retailers should consider live demonstrations, play tables and pop-up activities to highlight the toys’ capabilities and quality, further strengthening sales in-store.

MORE NEWS
 
Edinburgh-based baby brand is raising capital for future growth following soaring sales figures across China....
 
Obaby’s marketing executive talks about the latest developments and trends in the stroller market....
 
Nursery and maternity retailer has sold its headquarters for close to £15 million....
 
Preschool brand lands on YouTube Kids in the US from today....
 
2019 show looking to attract biggest audience from outside the US and Canada yet....
 
Toy range expands into the garden with the Cottage Playhouse for younger fans....
Get the latest news sent to your inbox
Subscribe to our daily newsletter