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Hape readies for busy 2019 with raft of new launches

Company is launching a new category, Junior Inventor, plus extensions to popular ranges.

Hape is gearing up for a busy 2019 with the company planning a raft of new launches, including a whole new category.

The company has enjoying solid success with its wooden lines throughout 2018 – with its 101 Beech Blocks and Go Fish Go (pictured) being particularly strong sellers – and it is now looking to further build on this next year.

The new category will be called Junior Inventor, with the aim to allow children to immerse themselves in science experiments through the medium of mechanical functions.

Hape will also reveal extensions to its preschool Kitchen & Food, Music, Bath, Infant and, for the 4Y+ market, additional Quadrilla products for 2019.

Joe Rushworth, sales manager at Marbel, explained to PreschoolNews: “[Wooden toys] never date or go out of fashion, achieving a sturdy well-made toy time and time again that parents know they can trust to withstand the rough and tumble of child’s play. Not to mention children cannot beat the tactical feel and texture of wooden toys.”

Joe also said that retailers should consider live demonstrations, play tables and pop-up activities to highlight the toys’ capabilities and quality, further strengthening sales in-store.

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