Hamleys opens first Japanese stores

Iconic British toy retailer Hamleys has made its first move into the Japanese market with two large, theme park-style outlets, which opened at the end of November, in time for Christmas shoppers to make the most of the new stores.

The £300 milion venture is the result of a partnership between Hamleys and Japanese video games firm Bandai Namco Amusement. The first two stores are located in Yokohama City (near Tokyo) and in Fukuoka, (western Japan).

The stores will bring together the two companies’ retail and entertainment expertise, featuring entertainers, playground attractions including merry-go-rounds, games corners and infant play spaces.

Around four million visitors are expected to visit each store in the first year.

“Japan represents an exciting and important market and is key to Hamleys’ continued international growth strategy,” said chief executive Ralph Cunningham. “We look forward to bringing smiles to the faces of children and families all over Japan and delivering the unique Hamleys in-store experience to this fantastic market.”

Hamleys plans to open a total of 30 stores in Japan over the next five years.

MORE NEWS
BPA_
 
The UK’s trade association for the baby products industry has announced the resignation of its managing director, Robert Anslow, and a complete management restructure....
Autumn Fair
 
Autumn Fair returns on 1 - 4 September at NEC Birmingham with a range of leading brands. ...
Love Writing Co
 
Age focussed writing resources company, Love Writing Co, has launched a new range with Paramount - the PAW Patrol collection....
MAM
 
MAM products will be available through the NHS for the first time, after the business won a major contract to become an official supplier to the provider. ...
Made for Mums
 
Preschool suppliers have been honoured in the annual consumer awards, MFM Awards 2024....
THule 2
 
The new iteration of Thule's popular all-terrain stroller comes with exciting updates and a four-wheel option....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.