Rainbow Designs and Copyrights team with retailer to mark 60th anniversary.
Paddington has taken centre stage in one of the world’s most renowned toy shops as celebrations continue to mark the brand’s 60th anniversary.
Copyrights, Rainbow Designs and Hamleys have worked together to launch a new Hamleys Exclusive Paddington plush based on the Classic Cuddly Paddington.
Detailing includes the Hamleys brand logo embroidered onto Paddington’s left foot and a special Hamleys gift tag.
A window display has also been running throughout October showcasing the exclusive bear, as well as Rainbow Designs’ Paddington Bear Classic range and two special 60th anniversary Paddington Bears.
The retailer also hosted a special event last weekend (Saturday October 27), giving fans their first look at the exclusive bear as well as a chance to meet Paddington and have their photo taken with the character.
Rainbow’s Collector Paddington in a 60th Anniversary Gift Box has also been launched this autumn to commemorate the milestone anniversary, along with the new Large Cuddly Paddington with Scarf.
“Paddington Bear is a great British icon and Hamleys is a great British toy store, so the two complement each other perfectly,” said Anthony Temple, md of Rainbow Designs. “We’re delighted to be joining forces with this prestigious store to bring fans and enthusiasts this striking celebration marking 60 years since the publication of the first Paddington book.
“The window display looks stunning and it’s fantastic to see so much of Rainbow’s new Paddington product in the spotlight.”