It’s all change for Halilit as it heads into 2022 with a brand new look.
2022 sees the preschool specialist unveil a refreshed design and colour palatte, coordinating with the development of its trade ordering website.
The company has retained its ‘For Happy, Lively, Little People’ strapline, but has refreshed its palette and look to reflect its target market, with the colour choices reflecting the ‘pure happiness and carefree fun’ associated with early childhood.
“We wanted to redesign our logo to be a little less corporate, and a little more child-friendly in appearance,” commented Judith Stark, md at Halilit. “Our colour choices are based on a classic childhood ‘ice cream’ palette, with the confetti shapes and sprinkles adding a magical feel.
“While our individual brands will all remain the same, our overall umbrella brand now represents us better as a company – reflecting our dedication to providing babies, toddlers and preschoolers with high quality toys that not only help little ones in their development, but hopefully also make them smile and provide them with warm and fuzzy memories to reflect back on as they grow.”
