Graco has announced One Family, a campaign that will stretch across 10 months from March-December 2025. It will follow one family, Fab and Ell, on Instagram and YouTube as they share their journey parenting twin toddlers.
One Family aims to offer reassurance to all families, showing that behind every door are shared moments, uniting families across the UK into one community.
Acknowledging the frustrations, fun, concerns and chaos that shape the reality of family life, One Family will explore some of the challenges faced by families today, with a different theme each month. Subjects will range from financial planning, weaning and nutrition, to managing mental health, with experts giving advice and Fab and Ell sharing their personal experiences on these subjects on Instagram and YouTube. In addition, Graco will post information and provide signposting to expert advice via its online community hub The Graco Village.
Graco will also continue its charitable partnership with PANDAS, the charity that offers mental health support from conception to birth and beyond.
With One Family, Graco is continuing its commitment to supporting parents and carers as they navigate the challenges of day-to-day family life, to help families feel connected, supported and seen. The campaign launches on Graco’s Instagram page on 21 March 2025, with The Graco Village content going live from 2 April, with regular updates.
