A long-time supporter of road safety charity Brake, car seat expert Graco has revved up for Brake’s Road Safety Week (17-23 Nov) with its own interactive campaign, Safety Within.
The week-long initiative will signpost parents and carers to help and advice on keeping children as safe as possible when travelling by car.
Brake is dedicated to making local communities safer and supporting people affected by road traffic accidents. According to the charity’s figures, 1,695 people died on UK roads in 2023 and 28,967 people were injured. There has been no significant change in the number of injuries in the past five years.
Given that 87% of parents have told Graco that safety in the car is their biggest priority, Graco is determined to play a part in changing those statistics. The Safety Within campaign is designed to help parents give their children the safest car journeys possible, by mitigating risk and being more alert to dangers.
During Road Safety Week (17-23 Nov), Graco’s Instagram page will become an interactive hub for tips and advice on road safety topics such as managing your nerves on the very first car trip with your baby, strategies to keep older kids in appropriate car seats for their age and size, managing distractions inside the car, and teaching early safety awareness for children.
The Safety Within campaign will also be supported by Graco’s network of parenting influencers, who will share their own safety tips and experiences. Additionally, Graco will provide parents with further counsel on the R129 car seat standard, including the required checks to be sure their child’s seat is suitable based on their height, age and development.
Graco is also highlighting its newest car seat configuration, the SnugTurn System. It meets i-Size and R129 standards, which means it has undergone enhanced side impact testing, giving parents the peace of mind that they are protecting their little one in the very best way. The SnugTurn System features a rotating base (SnugTurn i-Size R129) and is compatible with two car seats (SnugLite i-Size R129 & SnugGo i-Size R129), to make car journeys with little ones from birth up to around four years old easier and safer than ever.
