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Graco joins forces with Asda

Global experts in baby gear, Graco has launched in three Asda stores across the UK this month, bringing a wide selection of baby essentials to customers while doing their weekly shop.

Customers in Asda’s Colindale, Eastlands and Slough stores are now able to shop Graco’s bestselling products in branded bays – designed to offer parents and parents-to-be a one stop shop for all their baby gear needs.

Customers can choose from a selection of travel systems, car seats and home products such as baby swings, soothers and highchairs.

Shoppers unable to find a particular product or colour choice in-store, will be able to scan a QR code that will direct them to where they can select from the extended Graco ranges online and also view more details on the products shown on the shelf.

“By partnering with a fantastic and trusted baby brand like Graco, we’re able to complement our brilliant baby proposition and help parents get what they need when visiting our stores and,” commented Matt Harrison, senior director of business development and partnerships at Asda.

David Welsh, md of Allison Baby UK, added: “Strengthening our relationship with Asda is a key part of our customer growth strategy for the Graco brand.

“Partnering with Asda gives us an opportunity to offer families and communities across the UK the convenience to browse and buy our award-winning baby products whilst completing their supermarket shop.”

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