Graco brings new life to its brand identity

Leading baby brand Graco is breathing new life into its UK marketing presence and product portfolio with a new website and fresh social media profile.

Best-known for its safe, reliable products Graco UK will offer the same great value-for-money brand but with a new energy and excitement.

The new Graco UK website – www.gracobaby.eu – showcases the award-winning range of products and provides advice to parents on how to pick the perfect pushchair. It also covers topics such as car seat safety, how to soothe your baby via visual signposting and includes informative copy and short films.

Graco UK is also launching on social media by encouraging parents to become part of the #GracoCrew – where like-minded parents navigating the highs and the lows of parenting together, supporting each other through it all.

The brand will also be making a statement across Instagram and Facebook.

“Graco is a household name with a rich heritage,” said David Welsh, managing director of Allison Baby UK . “We don’t want to change this, we want to build on it by offering a winning combination of great value and quality products with a much stronger social presence to drive sales and strengthen our brand awareness.”

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