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Golden Bear on board as master toy for Love Monster

Toy company will cover a wide range of categories for the UK, Ireland and Australia.

Golden Bear has added to its preschool roster, signing up as master toy for Boat Rocker Studios’ upcoming show, Love Monster.

The partnership will see Golden Bear produce licensed Love Monster products for the UK, Ireland and Australia across a wide range of categories including plush, plastic, role-play, electronic learning aids, bath and wooden toys.

The 2D animated series shares big life learnings from a little monster with a huge heart and is based on the bestselling books by Rachel Bright, published by HarperCollins Children’s Books.

“We are delighted to be partnering Boat Rocker on the wonderful Love Monster property,” said Barry Hughes, md of Golden Bear. “We instantly fell in love with Love Monster and his friends in Fluffytown and have already had lots of fun turning the characters into delightful toy samples that have translated exceptionally well.

“We are looking forward to the launch of the show next year and then bringing the toys to market.”

Kate Schlomann, evp of brand management and content marketing at Boat Rocker Studios, added: “We are thrilled to be teaming up with Golden Bear, who have an outstanding reputation for producing high quality toys in the pre-school space. We can’t wait to bring Love Monster and his cute furry friends from Fluffytown to life for children to cuddle and play with at home.”

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