This ad will be closed automatically in X seconds.

Golden Bear bounds into Toy Fair with new Bing line

New line for preschool favourite will launch in AW19 across UK, Ireland and Europe.

Golden Bear is gearing up for a busy toy fair season, with the company unveiling its new Bing toy range.

The company was appointed as master toy licensee for UK, EMEA and Australia by Acamar Films last year.

The first products will be on display at all of the Golden Bear previews, Toy Fair in London and Spielwarenmesse.

The new Bing toy line is aimed at preschoolers aged 18 months to 4 years and will launch in AW19 across UK, Ireland and Europe.

The product range includes super-soft plush Bing, Flop and friends, along with feature plush including talking, lights and sounds in various sizes. Figurines and play-sets, role play items and wooden peg puzzles will also become available.

“We are excited to introduce a new range of toys that capture the essence and core values of Bing and his friends,” said Christine Nicholls, vice chairman and director of product development at Golden Bear. “We have great admiration for Bing, now firmly established in the hearts of preschoolers (and their grown-ups) and look forward to applying our preschool expertise and passion for toys to this wonderful property.”

Golden Bear will be supporting the launch of the range with a dedicated TV and digital campaign.

MORE NEWS
s3-news-tmp-247257-tommee_tippee_1--default--1280
 
New marketing plans will be driving consumer awareness for products and values throughout 2020....
babe500
 
Popular pushchair brand has joined other nursery names returning to this year's show....
Toddlersandtoys500x500
 
Sales decrease by 3% across the 13 global markets tracked by The NPD Group....
gruf500
 
Preschool favourite secures its place in the shortlist for the 20th anniversary event....
ToyFairNY19500x500
 
Nearly 200 companies will be showing infant/preschool toys across the event's four days....
TinyandSmall500x500
 
Deal secured with Gulliver’s Theme Park Resorts, new episodes set for CBeebies and YouTube Kids, plus new creative direction....
Get the latest news sent to your inbox
Subscribe to our daily newsletter