New line for preschool favourite will launch in AW19 across UK, Ireland and Europe.
Golden Bear is gearing up for a busy toy fair season, with the company unveiling its new Bing toy range.
The company was appointed as master toy licensee for UK, EMEA and Australia by Acamar Films last year.
The first products will be on display at all of the Golden Bear previews, Toy Fair in London and Spielwarenmesse.
The new Bing toy line is aimed at preschoolers aged 18 months to 4 years and will launch in AW19 across UK, Ireland and Europe.
The product range includes super-soft plush Bing, Flop and friends, along with feature plush including talking, lights and sounds in various sizes. Figurines and play-sets, role play items and wooden peg puzzles will also become available.
“We are excited to introduce a new range of toys that capture the essence and core values of Bing and his friends,” said Christine Nicholls, vice chairman and director of product development at Golden Bear. “We have great admiration for Bing, now firmly established in the hearts of preschoolers (and their grown-ups) and look forward to applying our preschool expertise and passion for toys to this wonderful property.”
Golden Bear will be supporting the launch of the range with a dedicated TV and digital campaign.