Exec has previously held roles at LeapFrog and VTech among others.
Games and puzzle specialist, University Games and Paul Lamond Games has bolstered its marketing team, welcoming Gemma Lewington as its new head of marketing.
Gemma (pictured) has over a decade of toy industry experience including in the preschool space, having held roles at LeapFrog and VTech. She was most recently at Mookie Toys.
“Gemma will bring a new vision to the business and her role will include planning and overseeing heavier TV and online campaigns, as well as aligning all our assets and PR efforts,” said md Richard Wells. “Gemma’s appointment will lead University Games and Paul Lamond Games into a much more marketing-focused way of working so we can ensure the future success and growth across all our categories and brands.”
Gemma added: “It is the perfect time to grow the company’s marketing campaigns and we are committed to using both new and traditional marketing strategies to build our brands and products for this year and into the future.”