Fundamentally Children’s second annual Christmas Good Toy Guide landed in the homes of The Sunday Times readers last weekend, kicking off the biggest-ever Christmas campaign from the company.
Some 65,000 printed copies of the Christmas Good Toy Guide are set to be distributed across the UK over the coming weeks, via three channels – The Sunday Times, NCT, Good Toy Guide testing network and Progressive Preschool magazine.
This year’s distribution shows a whopping 1,300% increase on the 5,000 distributed in 2018. The Christmas Good Toy Guide is also available as a digital edition and, combined with online activity, social content and an influencer campaign, the 2019 campaign is set to reach over 1.6 million people.
Good toys from clients such as Geomag, Epoch, VTech, Asmodee, Kids@Play, Learning Resources and Hornby Hobbies are included in the gift recommendations, which are broken down into age categories. Expert advice also features, with articles on balancing play, finding calm at Christmas and the four-gift rule.
“Following a phenomenal response to the inaugural Christmas Good Toy Guide last year, it was a no brainer for us to make it into an annual publication. This year, the distribution has been ramped up and the guide is bigger and better with more Good Toys, great companies, and helpful advice,” said Amanda Gummer, md and owner, Fundamentally Children. “We’re delighted to be able to put tried and tested products in front of parents and gift givers, to help them to choose truly Good Toys for their children this Christmas.”