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Fundamentally Children launches first ever Christmas Good Toy Guide

Fundamentally Children has published the first ever edition of the Christmas Good Toy Guide, with both printed and electronic versions of the guide now available.

The new guide highlights a selection of endorsed products from the Good Toy Guide and has been arranged by age category, along with expert advice for parents and families. has been welcomed by the industry.

The Christmas Good Toy Guide is available online and will be sent out to toy retailers over the coming weeks in time for the busy Q4 selling period. It will also be available to consumers at the company’s Good Toy Zone in the Under 1 Roof Kids venue and distributed to parents via the network of play clubs involved with the Good Toy Guide.

“The reception to our first ever printed Good Toy Guide has been incredible,” said Amanda Gummer, Fundamentally Children’s founder and md. “We’re delighted with the finished product and are pleased to be able to offer expertly evaluated products and a well researched ‘list’ and advice in time for the Christmas period.”

Fundamentally Children is now planning a huge Christmas campaign for 2019, with increased circulation, more products and a wider reach, as well as a television commercial.

“Anyone wishing to get involved with the 2019 campaign is encouraged to get in touch early, as spaces are already filling up,” added Amanda.

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