Frugi readies next generation of eco-warriors

The UK’s leading ethical and organic children’s clothing brand Frugi is looking towards the future as it readies the next generation of eco-warriors as part of a new partnership with  educational programme Eco-Schools.

The new partnership has been announced as part of Frugi’s Little Clothes BIG Change charity initiative. Each year Frugi donates 1% of turnover to charity and has so far donated £720,000 over the past 16 years to help children and environmental non-profit organisations.

The Eco-Schools programme is the largest educational programme in the world, aiming to help raise a generation of eco-aware children, making it an ideal partner for Frugi. Its goal – of empowering young people to take environmental actions to get their community involved – sees pupils following a Seven-Step programme that results in achieving an international Eco-Schools Green Flag Certification.

This latest initiative will see Frugi donate the funding needed to help up to 150 UK schools or nurseries achieve their prestigious Green Flag status. To celebrate this new partnership, an ‘Eco-Schools At Home’ programme has launched, giving preschool children a different eco-focus for ten consecutive days. Topics include biodiversity, healthy living and litter.

Find out more about the Eco-Schools programme and Frugi partnership here.

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