Award-winning, organic cotton childrenswear brand, Frugi is celebrating 15 years of ethical business by sharing a unique view behind the scenes with its customers and retailers.
The mini-series, ‘15 years of Frugi’, takes a journey to India visiting the organic cotton farmers, tailors and factories and bringing to life the Frugi supply chain, which is certified by the Global Organic Textile Standards (GOTS), the highest social and environmental standard possible.
“Founders Lucy and Kurt created a business 15 years ago that has seen exceptional growth year-on-year because they stuck to their beliefs of strong ethical and environmental values,” said ceo Hugo Adams who joined the business last August.
“In an age where everyone is talking about fast fashion and asking who made their clothes, it is refreshing to know that Frugi has always done this and is only doing more!”
Hugo visited the Frugi factories at the start of the year, meeting the farmers and factory workers that create the cloth used to make Frugi clothing. “It was an incredible journey and a great way to celebrate 15 years of Frugi,” he said.
The 15 years of Frugi video can be seen here, reminding retailers and consumers alike that the brand strives to be honest, ethical and transparent in everything it does.