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Frugi bolsters e-commerce and marketing team

Organic and ethical clothing brand, Frugi, has welcomed a new director of e-commerce and marketing, James Williams, to their rapidly expanding team in Helston, Cornwall.

James – previously director of online and marketing at Phase Eight – will be overseeing a team of 22, covering online trading, conversion rate optimisation, email marketing, digital marketing, brand marketing, PR, social and web development.

“I’m delighted that James will be joining us at a pivotal time for Frugi as we continue to invest in international growth,” said Hugo Adams, Frugi’s ceo. “James will play a pivotal role in these ambitious plans, which aim to significantly increase global turnover.”

James added: “Frugi is an exceptional ethical brand with a track record of success and I am very much looking forward to the challenge of this new role and joining the team.”

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