UK’s leading ethical and organic children’s clothing brand Frugi has appointed Julia Reynolds as chair.
True, the retail and consumer sector specialist investor which acquired Frugi in July 2018, has welcomed Julia, former ceo of Antler, Blacks Leisure and Figleaves.com, to the board.
Julia will now be working alongside Hugo and founder Lucy Jewson to help drive the next stage of Frugi’s growth.
“I am delighted to be joining Frugi as chair,” said Julia. “The combination of Frugi’s ethical ethos and innovative kidswear designs provides a solid platform for sustainable future growth. From the time I have spent in Frugi’s head office in Cornwall, it is clear that Lucy has done a fantastic job of building a team and a culture that will allow the business to thrive in the coming years.”
Hugo Adams, ceo of Frugi, said he was delighted to welcome Julia to the Frugi family. “Her extensive board level and experience in apparel will be a huge asset to us and Lucy and I are looking forward to working closely with her going forward.”
Paul Cocker, co-founder, True also commented on the appointment, saying; “Frugi has performed strongly since we acquired the business earlier this year, continuing to grow around 30% year on year… I remain very excited about the potential of the business and look forward to witnessing its continued growth and disruption of the children’s apparel market.”
