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Frugi appoints new CEO

Sarah Clarke has joined the ethical and sustainable children’s wear and accessories brans as chief executive officer.

Replacing Hugo Adams, Sarah will be relocating to work at the Frugi headquarters in Helston, Cornwall. She brings a wealth of experience in leading global brands and omnichannel businesses at a local, regional and global level across Europe, USA, and Asia Pacific.

Sarah worked with Proctor and Gamble for 14 years, overseeing their beauty care business and then moved to cycling brand Rapha for five years. Latterly she has been CCO of British furniture brand, OKA.

Julia Reynolds, Chair of Frugi, commented: “The board is delighted to be working with such a high calibre individual as Sarah who is joining the business at a time of fast growth. The business has ambitious plans and with Sarah at the helm, we are confident that the business will go from strength to strength.”

Sarah added: “I’m delighted to join the passionate team at Frugi. Our mission is at the heart of everything that matters to consumers right now – original children’s products that enable quality family time, along with a true sense of purpose to be planet-positive in our approach. This is an exciting time for the brand and the business, in which we can make a real difference for our broader global communities.”

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