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Floogals zoom into Rocket’s roster

Agency signs hit preschool animation brand from independent production company, Nevision.

Rocket Licensing has signed the representation rights for Nevison’s BAFTA and Emmy nominated preschool TV animation, Floogals.

The show – which follows Fleeker, Flo and Boomer, three pocket sized aliens from Planet Floog, as they discover the world and its ‘hooman’ inhabitants – airs daily on Milkshake, where it has ranked as the number three show on the channel in 2020, with a 721k reach and 70k average audience.

Series two of the show also enjoys a daily slot on Nick Jr Too, where it took the number six spot in February and March 2020. Series 1-3 of the show are also available on Universal Kids and on demand on Amazon Prime and YouTube Kids, reaching a wide audience of preschoolers globally.

To date, Floogals has reached in excess of 11.5 million viewers in the UK, and since its launch, has reached over half of households in the UK with young children and over 60 per cent of four to five year olds.

It has also been sold to broadcasters in more than 50 territories worldwide by Zodiak Kids and Universal. The brand is supported with an engaged and active social media strategy, and Rocket will be working on marketing partnerships as part of its licensing campaign.

Rocket will initially be targeting toys, apparel, publishing, gifting, homewares and food.

“Floogals has a uniquely attractive blend of live action and animation and its appeal can be seen in its huge success as a broadcast programme,” said Charlie Donaldson, joint md at Rocket Licensing. “This success gives us great scope for developing consumer products and promotional campaigns.

“We’re really excited to roll out products for this fun, bright, popular brand and so far, we have had an overwhelmingly positive response from both licensees and retailers alike.”

Nevision’s Nigel Pickard added: “We are delighted to be working with Rocket Licensing who have such a great reputation in the licensing business and have delivered so successfully for all the brands they work with.”

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