Marta Zietkiewicz will look after brands including PJ Masks and Vampirina.
Flair has strengthened its marketing team, bringing on board a new marketing manager for the Just Play portfolio.
Marta Zietkiewicz (pictured) will handle key brands such as PJ Masks and Vampirina in the preschool space, as well as a number of properties for older children.
Marta joins the company after seven years at Mattel, where she held various brand management positions in the UK and in Poland.
She was most recently senior brand manager for Mega and preschool brands for Europe.
Emmanuelle Cadet, head of marketing at Flair/Just Play, commented: “We are delighted to welcome Marta to the team. With her wealth of experience in managing multiple categories and brands at local and regional level, she will be a great addition to our Just Play marketing team.”