Fisher-Price unveils digital toy museum to mark 90 years

Pop art nostalgia-packed museum features the company’s most iconic toys from the past 90 years in a special digital gallery.

Baby and infant preschool brand, Fisher-Price is throwing open the virtual doors of its Fisher-Price Toy Museum.

A first of its kind experience, the museum digitally showcases classic Fisher-Price toys from the past nine decades in a colourful and fun exhibition which has been especially created and curated for Instagram.

The grand opening will take place on Friday October 16 with the launch collection including a variety of classic products creatively designed by artist and designer, Leila Fakouri. She focused on keeping the toys as the star of each environment while incorporating dimensions and textures to create an authentic museum feel.

Specific exhibits include Snoopy Sniffer, which launched in 1938, and sits atop a fabricated slice of blueberry pie; the iconic Roller Skates, which were first introduced in 1983, and are showcased in a miniature roller skating rink complete with the wood paneled flooring and carpeted walls; and the Soothe & Glow Seahorse, which launched in 2008, and is displayed underwater in an aquarium setting.

Fisher-Price has also partnered with Time Out across Europe for the launch of the Virtual Toy Museum. Creative content will be produced for five markets including the UK, Germany, France, Spain and Italy encouraging parents to visit the Fisher-Price Toy Museum on Instagram and revisit the decade they grew up in. The content hosted on Time Out will include digital features and social campaigns.

“At Fisher-Price, we are always looking for ways to create playful connections between children and the grownups in their lives,” said Chuck Scothon, svp of Fisher-Price, global head of infant and preschool at Mattel. “As many families continue to look for virtual experiences to enjoy together, we are opening a new digital museum that will enable visitors to share memories of their favourite toys with their children.

“Whether your Fisher-Price memory is playing with the rotary-dial Chatter Telephone as a toddler, rambling behind the Bubble Mower or sparking a lifelong love of music with the Music Box Record Player, the Fisher-Price Toy Museum is the place to relive it all.”

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