Fisher-Price launches ‘Let’s Be Kids’ campaign

Infant preschool brand unveils new promotional campaign which celebrates seeing the world as a child does.

Infant preschool brand, Fisher-Price, has debuted a new multi-year 360-degree campaign which aims to celebrate seeing the world how a child sees it.

Let’s Be Kids is described as Fisher-Price’s invitation to grown-ups to look at the world with openness, optimism, humour and enthusiasm.

The campaign includes a series of video spots featuring much-loved Fisher-Price toys from its almost 90-year history including a hero 60-second brand anthem video starring actor John Goodman.

John is cast as the classic farmer from Fisher-Price’s Little People collection walking through a fantastical world amid a treasure trove of nostalgic characters inspired by iconic toys such as the Chatter Phone and First Words Puppy.

Additional spots focus on specific products and portray the magic of what a child is seeing and feeling while they’re engaged with a toy.

The campaign – which launched in the UK yesterday (November 25) – is backed by a TV drive and a digital campaign across social media and mum influencer talent.

The campaign will run through 2020 as Fisher-Price leverages Let’s Be Kids during its 90th anniversary celebrations that will span PR, events, digital and retail moments.

Chuck Scothon, senior vp general manager of Fisher-Price said that the push is a “multi-million-dollar investment” that will run for years.

“We needed to stay relevant, stay modern and get people to feel the brand – not just be aware of the brand,” said Chuck.

MORE NEWS
ewraewrq
 
UK heritage brands Mothercare and Boots to form franchise partnership agreement...
CribsPeanuts500x500
 
Space and Superhero collections expand classic brand's presence in the baby category....
Silvergatelogo500x500
 
Acquisition will help SPT strengthen its entry into the kids genre....
JBall500x500
 
Key time for company as it readies for important Q1 trade shows and master toy launches....
mus500
 
Baby accessories specialist launches a gender-neutral clothing range....
ppps500
 
PPS spoke to nursery, toy and gift buyer Jade Crow to find out how business has been....
Get the latest news sent to your inbox
Subscribe to our daily newsletter