This ad will be closed automatically in X seconds.

Fisher-Price launches ‘Let’s Be Kids’ campaign

Infant preschool brand unveils new promotional campaign which celebrates seeing the world as a child does.

Infant preschool brand, Fisher-Price, has debuted a new multi-year 360-degree campaign which aims to celebrate seeing the world how a child sees it.

Let’s Be Kids is described as Fisher-Price’s invitation to grown-ups to look at the world with openness, optimism, humour and enthusiasm.

The campaign includes a series of video spots featuring much-loved Fisher-Price toys from its almost 90-year history including a hero 60-second brand anthem video starring actor John Goodman.

John is cast as the classic farmer from Fisher-Price’s Little People collection walking through a fantastical world amid a treasure trove of nostalgic characters inspired by iconic toys such as the Chatter Phone and First Words Puppy.

Additional spots focus on specific products and portray the magic of what a child is seeing and feeling while they’re engaged with a toy.

The campaign – which launched in the UK yesterday (November 25) – is backed by a TV drive and a digital campaign across social media and mum influencer talent.

The campaign will run through 2020 as Fisher-Price leverages Let’s Be Kids during its 90th anniversary celebrations that will span PR, events, digital and retail moments.

Chuck Scothon, senior vp general manager of Fisher-Price said that the push is a “multi-million-dollar investment” that will run for years.

“We needed to stay relevant, stay modern and get people to feel the brand – not just be aware of the brand,” said Chuck.

New range is next step in Mattel's environmental sustainability commitment for 2030....
With this year's event kicking off on January 29, we catch up with some exhibitors to find out just why the show is so important to them....
Company to unveil new kick scooter range for children aged from 30 months at show....
Penguin Ventures' junior brand manager Sarah Hulands outlines Spot's plans for 2020. ...
Leading pregnancy and parenting event has teamed up with Lidl and John Lewis for 2020....
The popular department store has partnered with the UK’s leading charity for parents....
Get the latest news sent to your inbox
Subscribe to our daily newsletter