Fisher-Price launches ‘Let’s Be Kids’ campaign

Infant preschool brand unveils new promotional campaign which celebrates seeing the world as a child does.

Infant preschool brand, Fisher-Price, has debuted a new multi-year 360-degree campaign which aims to celebrate seeing the world how a child sees it.

Let’s Be Kids is described as Fisher-Price’s invitation to grown-ups to look at the world with openness, optimism, humour and enthusiasm.

The campaign includes a series of video spots featuring much-loved Fisher-Price toys from its almost 90-year history including a hero 60-second brand anthem video starring actor John Goodman.

John is cast as the classic farmer from Fisher-Price’s Little People collection walking through a fantastical world amid a treasure trove of nostalgic characters inspired by iconic toys such as the Chatter Phone and First Words Puppy.

Additional spots focus on specific products and portray the magic of what a child is seeing and feeling while they’re engaged with a toy.

The campaign – which launched in the UK yesterday (November 25) – is backed by a TV drive and a digital campaign across social media and mum influencer talent.

The campaign will run through 2020 as Fisher-Price leverages Let’s Be Kids during its 90th anniversary celebrations that will span PR, events, digital and retail moments.

Chuck Scothon, senior vp general manager of Fisher-Price said that the push is a “multi-million-dollar investment” that will run for years.

“We needed to stay relevant, stay modern and get people to feel the brand – not just be aware of the brand,” said Chuck.

MORE NEWS
Matalan500x500
 
Initial 15 stores re-open in England after government guidance switch to include homeware as essential retail....
jdhvfd
 
The Virtual Parent & Baby Show is returning to consumers' screens from 29 - 30 May, 2020....
NumberAlphasite500x500
 
Activity videos due to roll out on YouTube to help guide children through learning phonics and numeracy skills....
ElmerDay2020500x500
 
Andersen Press will mark #ElmerDay2020 via official website and free YouTube activities....
HDPink500x500
 
Hit preschool brand has seen increase in traffic and engagement across all social channels and website since lockdown began....
0
 
Nursery and maternity retailer has seen online engagement grow significantly....
Get the latest news sent to your inbox
Subscribe to our daily newsletter