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Fisher-Price launches ‘Let’s Be Kids’ campaign

Infant preschool brand unveils new promotional campaign which celebrates seeing the world as a child does.

Infant preschool brand, Fisher-Price, has debuted a new multi-year 360-degree campaign which aims to celebrate seeing the world how a child sees it.

Let’s Be Kids is described as Fisher-Price’s invitation to grown-ups to look at the world with openness, optimism, humour and enthusiasm.

The campaign includes a series of video spots featuring much-loved Fisher-Price toys from its almost 90-year history including a hero 60-second brand anthem video starring actor John Goodman.

John is cast as the classic farmer from Fisher-Price’s Little People collection walking through a fantastical world amid a treasure trove of nostalgic characters inspired by iconic toys such as the Chatter Phone and First Words Puppy.

Additional spots focus on specific products and portray the magic of what a child is seeing and feeling while they’re engaged with a toy.

The campaign – which launched in the UK yesterday (November 25) – is backed by a TV drive and a digital campaign across social media and mum influencer talent.

The campaign will run through 2020 as Fisher-Price leverages Let’s Be Kids during its 90th anniversary celebrations that will span PR, events, digital and retail moments.

Chuck Scothon, senior vp general manager of Fisher-Price said that the push is a “multi-million-dollar investment” that will run for years.

“We needed to stay relevant, stay modern and get people to feel the brand – not just be aware of the brand,” said Chuck.

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