This ad will be closed automatically in X seconds.

Fireman Sam joins ‘Dogs Die in Hot Cars’ campaign

Preschool character looking to educate young pet owners how to help keep dogs safe in warm weather.

Preschool character Fireman Sam has joined a coalition of organisations taking part in the annual ‘Dogs Die in Hot Cars’ campaign, which aims to help keep dogs safe in warm weather.

The campaign raises awareness of the dangers of leaving pets including dogs in cars, caravans, conservatories and outbuildings during periods of potentially dangerous weather.

Fireman Sam will be helping to spread the message to children and families that dogs should never be left in a car on a warm day by launching a new ‘Safety Short’ video highlighting the dangers of doing so.

The CG-animated video is available on the Fireman Sam YouTube as part of the ‘Fireman Sam Animal Safety Shorts Series’. This includes a further three videos aimed at children and families on how to keep their pets safe and well.

The coalition is led by the RSPCA with other members including Battersea Dogs & Cats Home, Blue Cross, Dogs Trust, The Kennel Club, PDSA and Wood Green Animal Charity among others.

To help spread the important campaign messaging even further, for the first time ever, Fireman Sam will be completing press interviews himself and will talk directly to children and families about these and other important safety issues this summer.

Fireman Sam commented: “Myself and the entire firefighter crew from Pontypandy are proud to be supporting this campaign to keep dogs safe this summer especially with this extremely hot weather we’ve had in the UK in the past few weeks.

“We believe you’re never too young to help prevent accidents and we hope our young fans will enjoy and learn from our new safety videos.”

New app for popular preschool brand is available in 17 countries including the UK....
What are the challenges facing brands and retailers to engage this generation of parents?...
Show to air on Nickelodeon networks in 2020; Ben Whishaw to return as voice of Paddington....
Baby product company has taken control of its UK and European distribution....
Global nursery and toy brand will be promoting its award-winning collection of side sleeping cribs....
Entries are now being accepted for the BPA’s Baby and Nursery Trade Awards....
Get the latest news sent to your inbox
Subscribe to our daily newsletter