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“February’s event is the largest INDX Kidswear ever”; talking to show organiser Varsha Chohan

Bringing the most relevant childrenswear brands to the independent marketplace, INDX Kidswear will once again be taking over Cranmore Park in Solihull from 10 – 11 February 2019.

This year’s show will be the biggest in the event’s 15-year history, as show organiser Varsha Chohan explains. “February’s event is the largest INDX Kidswear ever. There are over 200 UK and international brands showing their AW19 collections across three showrooms, showcasing a bigger range of exhibitors and products and attracting more visitors than ever before.”

“With an 80% brand return rate, buyers can will see many of the exhibitors they have built up long-term business relationships with established brands and long-term exhibitors such as Kite, Frugi, Dandelion, Hatley, Lilly & Sid and Pigeon,” continues Varsha. “Opening the third showroom has also given us the opportunity to invite new brands that buyers have asked to be added to the event.”

In fact, over 40 first-time brands will be bringing a new dimension to the show’s offering this year. In the luxury category, INDX is delighted to welcome a number of long-established brands with a loyal brand following and a reputation for quality, such as award-winning British brand Rachel Riley, French company Petit Bateau and Spanish brands Tutto Piccola and Agatha Ruiz de la Prada.

This increasing influence of European styling on the UK market is the driving force behind the growing international presence at INDX Kidswear, as the show continues to ensure it meets the changing needs of UK customers.

“As demand grows from brands we are keen to maintain a comprehensive line-up which remains commercial and meaningful to our buyers,Varsha added, having the final word. “This is the reason why INDX Kidswear remains the must-visit show in the UK.”

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