The marketing and consumer intelligence company has announced its acquisition of the independent review website for baby brands.
Fanfinders says that the addition of The Best for Baby to its network, which includes Your Baby Club in the UK and US, will give parents the opportunity to see reviews on the latest brands and individual products, as well as the chance to leave their own ratings.
Alec Dobbie, ceo and co-founder of Fanfinders, commented: “Reviews remain a vital resource for many new parents when it comes to deciding on products for their baby.
“Through this acquisition, we will bring together an existing base of over 200,000 ratings on the latest brand products, and our exclusive offers, competitions and expert content. This furthers our mission of building the ultimate place-to-be for new and expectant parents in the UK.”
The acquisition follows the recent news that Your Baby Club recently surpassed over three million members in the UK alone.
Adam Gillett, Fanfinders cco and co-founder, added: “It’s not enough to simply give members access to offers and discounts – parents want quality content, resources and functionality to support them during their pregnancy journey and beyond.
“Through our expansive technology roadmap and now The Best for Baby platform, we are creating something unmatched anywhere else in the baby market – for both our members and brand partners alike.”
Fanfinders’ plans for The Best for Baby will initially remain a standalone website, before being fully integrated with the Your Baby Club platform over the coming months.