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“Families who travel want products that makes their lives easier…” speaks to Diono’s territory marketing manager Rob Sykes to find out how the pushchair market has been for the last six months and what’s in store for the rest of the year.

How has the pushchair sector performed throughout 2019?

“Across the category we’ve seen a very positive reaction to all our products from both retailers and the public alike. In 2018 we launched the Traverze which was just the beginning for Diono strollers. Its ultra-lightweight frame and super compact fold cemented it as the original luggage style stroller – airplane friendly and adventure-ready. We then welcomed the Flexa in 2019, our city living solution that’s everything you need to flex in your city.”

Are parents are looking for the same things as they were a few years ago?

“It’s inevitable that customer’s demands have changed. Increasingly, we’re living in urban environments, so we’re looking for products that are lightweight and offer features such as a compact fold. Our Flexa pushchair features ‘café friendly’ adjustable handles to the freestanding fold that allows parents to reduce the footprint in confined spaces.”

Tell us how you meet the demands of modern parents across the mobility market? What trends are you focusing on?

“Research tells us that families who travel want products that make their lives easier: from the daily commute, taking the kids to friends or boarding a plane. Our products are all designed to help families arrive at their destination with ease.”

What is your hero product for 2019? What is so special about it?

“We have a range of hero products as we play in so many categories. For strollers, our must-see product in 2019 is the Flexa – perfect for city living. It was born from the need for practical performance married with a compact storage solution. The result is a stroller with a clever, vertical fold and a minimal storage footprint. Features include all-round suspension and double back wheels for great performance, a full lie-flat seat position, Paparazzi-proof hood, padded bumper bar and quick access side basket for extra storage on-the-go.”

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