Exhibitor applications now open for Toy Fair 2024

Applications are now open for companies to apply to exhibit at Toy Fair 2024.

Taking place between the 23-25 January 2024, Toy Fair will once again return to Olympia London, occupying both the Grand and National Halls.

After a successful sold out show earlier this year, the organiser of Toy Fair is looking forward to hosting another buoyant platform to bring together the industry under one roof. On top of this, Toy Fair 2024 will mark the 70th anniversary of the show.

Exhibitors who pay their 25% deposit by 26 April 2023 will benefit from a 3% early booking discount. To view stand package options, costs and to apply please visit https://www.toyfair.co.uk/register/.

Long standing exhibitor and returning for 2024, Liz Ireland, founder and md at Bigjigs Toys, commented: “I cannot imagine being a part of the British toy industry and not attending the London Toy Fair. It’s an absolute must for Bigjigs Toys as a leading supplier to independent retail. Our application is turned around the same day to secure our space.

“Of the UK trade fairs we attend on an annual basis, Toy Fair is an absolute priority. The show allows us to offer new products to the market, connect with our customer base, look for new business and acquaint ourselves with changes in the market – it regularly delivers on all fronts.”

Majen Immink, head of Toy Fair, continued: “We are really looking forward to welcoming the industry back in 2024. Toy Fair 2023 was a great success and we hope to build on this momentum for 2024 and kick off the business year with a real buzz. We have already been overwhelmed with exhibitor enquiries, so we urge anyone wanting to exhibit to get their application in early.”

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