The BTHA has confirmed that all exhibition space for Toy Fair 2025 has sold out, several months before the show is due to take place.
Toy Fair – the UK’s largest dedicated toy, game and hobby trade show – is set to welcome more than 250 exhibiting companies, both returning and new, to Olympia Events in London, from the 21-23 January 2025.
The show will take place across both lower and upper levels of the Grand and National Halls, as well as part of the Upper West Hall.
The BTHA is now operating a waiting list for companies still looking for space. Companies wanting to join the waiting list can do so here.
This year’s Toy Fair will see the return of companies including Spin Master Toys, Big Potato Games, The LEGO Group, Gibsons, Golden Bear, Alley Cat Games, Curious Universe, Iron Studios, Character Options Ltd and Marvin’s Magic, along with some new exhibitors such as Little Dutch, Small World Toys, Target Darts and Puzzle Post UK among others.
Additionally, Toy Fair TV will be back to highlight the wide range of innovative products on display, including plush toys, games, puzzles, tech toys, construction sets and more, via stand visits and the live stream which will be broadcast on various screens around the show and on the Toy Fair website.
“It’s incredible to be sold out once again with so many months still to go,” commented Majen Immink, head of Toy Fair. “We look forward to assisting our exhibitors with their preparations over the coming months and to putting on the best platform we can for the industry.”
For more information about joining the waiting list, please contact Rebecca Deeming-Mitchell at rebecca@btha.co.uk.
Visitor registration for Toy Fair 2025 will open in late September on the Toy Fair website, www.toyfair.co.uk, when the floorplan and exhibitor list will also be live for planning.
