Evergreen title continues to sell one copy every minute in the UK market.
Specialist children’s publisher, Egmont Publishing, is celebrating the 30th birthday of Thomas & Friends magazine with licensing partner Mattel.
Thomas & Friends magazine is the oldest single character title in the UK market – and it continues to sell one copy every minute in the UK, according to Egmont.
ABC results for the January to June 2018 period showed 3% growth for the title, period on period.
“Thomas & Friends magazine is a joy to work on,” said Kiran Vara, publisher of Thomas & Friends magazine at Egmont. “The introduction of new characters and locations keeps our young readers engaged and devoted to the magazine.
“The fun and interactive magazine content deepens their love for the brand and the free toy train covermounted with every issue adds to their delight.”
Maribel Rivas Le Gelebart, senior licensing manager across UK & EMEA at Mattel, added: “To have a children’s magazine celebrating 30 years of existence before a 75th birthday is super exciting.
“Egmont has been able to convey and capture the spirit of storytelling, which is at the heart of Thomas and Friends, and we look forward to another 30 years.”