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DreamToys dated for 2018

TRA confirms popular event will take place on Wednesday November 14.

This year’s DreamToys event will take place on Wednesday November 14 at St Mary’s Church in Marylebone, London.

DreamToys is the major media initiative run by the Toy Retailers Association and supported by suppliers from across the industry. It is widely recognised as the most authoritative predictive list for the top toys for Christmas.

Newly appointed TRA director general, Natasha Crookes, commented, “We are delighted to confirm the date and location for this year’s DreamToys event. DreamToys is a truly collaborative event that benefits retailers and manufacturers alike.

“DreamToys 2017 achieved a value of more than £7 million in media and social coverage at a vital time for the toy industry and we look forward to continuing to promote the toy industry to the Christmas gift market.”

Selection of the DreamToys list is carried out by an independent panel of retailers based on individual products that are in general distribution by the time DreamToys launches.

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