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Dr Browns reissues survey following RCM announcement

Bottle and baby feeding expert Dr Browns has reissued the findings of a recent survey which saw 92% of healthcare professionals recommend the brand, following this week’s announcement from The Royal College of Midwives that women who choose not to breastfeed their baby should have that decision respected.

A change of position from the The Royal College of Midwives makes it explicitly clear that women should be supported if, after being given advice, information and support, they opt to bottle feed using formula milk.

Following the news, Dr Brown’s – the leading anti-colic baby bottle brand – has reissued a survey of healthcare professionals on bottle feeding in which 92% of healthcare professionals said they would recommend Dr Brown’s Options to new mums.

The RCM has not changed its ‘Breast is Best’ position, which Dr Brown’s ‘wholeheartedly supports’.

“As the UK’s leading preventative colic bottle, we welcome the announcement from the RCM giving support to women who choose to either compliment or bottle feed their baby,” said Fiona-Jane Kenworthy, marketing manager at Dr Brown’s. “Now this announcement has been made we wanted to reissue our findings to make choosing an anti-colic bottle more transparent for new mums.”

The independent research was carried out by renowned Mustard Research during May 2017, and surveyed midwives, health visitors and GPs.

 

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