Disney café planned for new Birmingham store, plus babywear collection featuring Dumbo launches.
Primark is about to further expand its relationship with Disney, with the brand owner set to open a themed café in the retailer’s new Birmingham store.
Retail Gazette reports that the café will be Disney’s first outside of its resorts and cruise ships.
The new Birmingham store – which is due to open on April 11 – will be Primark’s biggest in its global portfolio. It will have a footprint of 161,000 sq ft and five storeys.
In addition to this, Primark has launched a new collection starring Dumbo – including babywear – in time for Mother’s Day. The pastel coloured range includes baby grows, sleep suits, rompers, a sleeping bag, a dungaree set and pyjamas.