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DHX Brands teams with Baby Sensory and Toddler Sense

Bespoke ‘Tubby Playtime’ classes created by child development expert.

DHX Brands is teaming up with Baby Sensory and Toddler Sense to create Teletubbies-themed classes for preschoolers.

The initiative will be available across the UK and was developed by leading parenting expert and author, Dr Lin Day, in consultation with DHX Brands.

The classes – which are expected to reach an estimated 35,000 preschoolers – will feature a Teletubbies lesson plan highlighting the developmental benefits of play. The activity sessions will take place for one week, from September 24-28, 2018.

“We are thrilled to be collaborating on these Teletubbies-themed early learning classes, which have been customised by Dr. Day for Baby Sensory and Toddler Sense,” said Charlotte Hill, brand director at DHX Brands. “The Teletubbies are hugely popular among preschool children and Dr. Day brings with her a wealth of knowledge on early childhood development.

“We are confident these classes will provide a world of imagination and fun for babies and toddlers, helping them gain important skills while reinforcing the message to parents that playing with their child is vital for future learning.”

Dr Day added: “I love the Teletubbies. They have all the essential principles that appeal to young children, from soft, velvety bodies to happy faces, interesting features, colours, and repetitive sounds. The Teletubbies inspire active, fun, imaginative play and they have huge learning benefits for babies and toddlers.”

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