Dennicci roars into M&Co with The Lion King

Preschool apparel specialist celebrating upcoming film with new launches at retail.

Dennicci has been busy working with M&Co for the launch of a new baby and toddler apparel collection for The Lion King.

Celebrating the new live action movie – which opens in UK cinemas on July 19 – the company has created a line of tops, leggings, dresses, dungaree rompers and tees featuring the characters.

Dennicci is heavily backing the new launch across social media including featuring the collection on its Instagram stories this week.

In addition, it is also working on an influencer gifting project which will be seeded out this week. Dennicci has partnered with a plush brand and will be targeting ten key influencers for the initiative.

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