The deadline to enter the Baby Products Association’s 2022 Concept & Innovation Awards is fast approaching, with inventors and innovators having until 26 August to submit their free entry.
The Concept & Innovation Awards are open to anyone with an exciting new baby product idea. This could be at the earliest concept stage or could be a product that is already in production.
The only criteria are that it must not be on the market prior to Harrogate International Nursery Fair in October 2022.
These awards aim to provide the perfect platform to turn an idea into reality and many past finalists are now successful in the marketplace.
Lesley Cartwright-Taylor won the Concept & Innovation Award in 2016 with KiddieRail – a child sized handrail for staircases. She will be exhibiting her product at October’s show for the first time.
“After winning the Innovation Award, I needed help to develop and market the product,” she commented. “Initially I worked with someone who had manufacturing facilities in China and a wide network of distributors. However, timing was bad. Events such as Brexit, tariffs imposed on certain goods from China into the US, the UK election, then Covid all combined to make progress very slow.
“Each year, I became increasingly dispirited and it was a struggle. Finally, serendipity stepped in and I met someone at Cardea Solutions in the UK who was interested in taking on KiddieRail as it complemented his portfolio of safety products.”
Lesley continued: “Furthermore, the company would manufacture in the UK – something I always aspired to. KiddieRail was finally ready for launch nine months from signing contracts. I was delighted to work with such a professional team and we launched the product at the end of 2021. We look forward to presenting KiddieRail at Harrogate on stand B12.”