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CYBEX strengthens design team

Global baby brand CYBEX has strengthened its team with the appointment of new visual merchandising designer, Joanne Hinsley.

Joanne joined the team in October 2020 and will play a key role in working with CYBEX’s independent and national retailers, supporting the marketing team with shop-in-shop, custom branded displays and increased store presence.

Based in the global fashion capital of London, Joanne’s appointment will enable CYBEX to keep ahead of upcoming designs and trends in the retail sector.

“I am really excited to be joining the team at a time when they are growing and launching some great new collections,” commented Joanne, who has worked with a number of iconic luxury brands including Charlotte Tilbury and Christian Louboutin. “I am looking forward to working closely with customers and retailers to showcase what CYBEX has to offer.”

Luke Burns, UK general manager at CYBEX added: “This year has certainly had its challenges, but we are proud that CYBEX is taking encouraging steps to continue to grow the business. We have no doubt that Joanne’s insight and fresh knowledge will allow CYBEX to continue to push forward – the future looks really positive and we’re looking forward to seeing what 2021 holds.”

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