The second European store is set on two floors and measures over 185m2, showcasing the complete Cybex range and offering an unparalleled shopping experience.
The Amsterdam boutique has been created to reflect Cybex’s core principles of luxurious functionality and modern design, while attracting clients to interact with the product assortment.
Extending from the lifestyle and fashion collaborations with designer Jeremy Scott and musician DJ Khaled, to the Platinum range, including the PRIAM and MIOS strollers, the store also highlights the award-winning car seat and the Lemo chair, along with a set of items created by Dutch design icon, Marcel Wanders.
In synergy with Amsterdam’s cycling and outdoor culture, the store displays the newest sports category, including multisport strollers for modern and active families.
Symbolising an evolution in the brand’s retail development and a new approach to shopping, the Amsterdam flagship also provides a variety of services, including a VIP area offering premium one-to-one appointments and a customisation atelier for clients wanting to create their ideal products.
Martin Pos, founder of Cybex, commented: “The opening of our Amsterdam boutique represents an important milestone for Cybex as part of our strategic efforts to strengthen our roots in Europe. Following our opening in Prague in 2020, we are delighted to offer our clients the opportunity to engage in our brand experience and look forward to the continuing growth of our vision.”