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Cybex launches Digital Training Academy

Global baby brand CYBEX has launched a brand-new digital training platform exclusively for retailers, aimed at helping nursery businesses adapt their online offering.

The Digital Training Academy is an online interactive portal that will provide a virtual way to view the latest product information at the touch of a button, ensuring that retail staff can be confident in the knowledge that they can access information through an easy-to-use app – anytime, anywhere.

The launch comes at a time when retailers across the UK and Ireland have been forced to readjust and make changes to their operations.  The new platform will feature interactive videos, live demonstrations and all the key information that retailers require when engaging with customers. The app will be regularly updated with any product changes, updated legislation, messages and new launches, allowing sales staff to log in and check out key product information at any time.

For staff members with a competitive edge, the app also features a daily quiz with three new questions every day. Retailers can monitor their position on the leaderboard while acompeting against other countries, their sales representatives and even their own colleagues!

“We are delighted to have launched the CYBEX Digital Training Academy,” says Luke Burns, UK general manager. “The app allows us to offer the best experience to retailers and in turn, our customers. We are always looking at ways to enhance customer experience and immerse our audience in the CYBEX brand, and the training academy is just one way we can do this.”

The CYBEX digital training academy is live now. To find out more and to dign up for access to the online portal, email

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