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Crayola teams with Merlin for on-pack promo

Preschoolers offered the chance for colourful days out at Sea Life attractions.

Crayola has teamed up with Merlin Entertainments to offer preschoolers – and their parents – colourful days out with free tickets to Sea Lift attractions across the UK and Ireland.

Worth up to £22 per ticket, the promotion can be found on packs of Crayola Crayons, Pencils, Twistables, SuperTips and PipSqueaks.

Each promotional pack includes one voucher that entitles one child a free entry to any of Sea Life’s 13 attractions with the purchase of one full priced adult ticket.

The partnership will be supported by new impactful pack designs, a heavyweight marketing campaign that includes digital advertising, plus social media activations featuring lively animations and influencer activities.

“Crayola’s mission to spark kids’ creative spirits fits perfectly with the colourful experience they can enjoy at Sea Life,” said Iro Theodoritsi, Crayola’s European senior brand manager. “We’re excited to offer them instant free tickets to any Sea Life attraction and hope they have a whale of a time.”

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