Creativity International will launch new craft accessories kits this autumn.
Building on the success of Crayola’s licensed crafting basics at retailers across the UK, Creativity International will be launching the new Crayola Crafts Chests this autumn.
Described as ‘treasure troves of joy’ for children from the age of four, the chests are packed full of different crafting accessories.
“Working with Crayola to inspire children to craft, colour and be creative has been a dream come true,” said Creativity International’s Ben Cornwell. “To be launching a Crayola Craft chest into the UK has been a fun and inspiring journey, which we are confident will open up the imaginations of children across the UK.”
Warren Schorr, vp of business development and global licensing at Crayola, added: “At Crayola, we’re all about inspiring creativity through colour and innovative play experiences, and our partnership with Creativity International brings new and on trend experiences to kids.
“We look forward to our continued collaboration and providing kids with relevant and imaginative activities to express themselves.”