This ad will be closed automatically in X seconds.

Crayola Craft Chests make UK debut

Creativity International will launch new craft accessories kits this autumn.

Building on the success of Crayola’s licensed crafting basics at retailers across the UK, Creativity International will be launching the new Crayola Crafts Chests this autumn.

Described as ‘treasure troves of joy’ for children from the age of four, the chests are packed full of different crafting accessories.

“Working with Crayola to inspire children to craft, colour and be creative has been a dream come true,” said Creativity International’s Ben Cornwell. “To be launching a Crayola Craft chest into the UK has been a fun and inspiring journey, which we are confident will open up the imaginations of children across the UK.”

Warren Schorr, vp of business development and global licensing at Crayola, added: “At Crayola, we’re all about inspiring creativity through colour and innovative play experiences, and our partnership with Creativity International brings new and on trend experiences to kids.

“We look forward to our continued collaboration and providing kids with relevant and imaginative activities to express themselves.”

Brand underlines evergreen status as it sees "impressive" YOY growth in a challenging market....
Penguin Ventures and Comic Relief reveal charity collaboration for 2020....
Independent retail finalists confirmed for PPS Awards 2019...
Company heralds new licensees, renewals and successful toy launch for preschool brand....
Marketing manager Debbie Wakefield shares a what's in store at Kind und Jugend this weekend. ...
Specialist car seat design company offers a consumer solution for retailers....
Get the latest news sent to your inbox
Subscribe to our daily newsletter