Award-winning creative company Craft Buddy has expanded its bestselling Crystal Art portfolio with the launch of Crystal Art Junior, a product line developed specifically for younger children aged 4 and up.
The new ‘big gems for little hands’ range marks a strategic move to capture the growing early-years creative play segment, combining developmental benefits with an accessible and entertaining product design.
The concept for Crystal Art Junior was sparked by Craft Buddy co-founders Gary and Dino Wadhwani, whose own children loved the Crystal Art products but struggled to use the standard Crystal Art gems and pens.
“Watching our young kids wanting to engage with our Crystal Art products but finding it too intricate gave us a lightbulb moment,” says Gary Wadhwani. “Dino and I set out to reimagine the experience, with bigger gems, larger tools, easy pick-and-placement and a format designed for younger fingers, without losing the magic of the sparkle.”
The new kits feature a 25 x 20cm box frame format, oversized 10–12mm gems and a specially designed pick-up pen, allowing for motor skills development and easier placement by small hands.
Launching with five globally loved licensed characters – Peter Rabbit, Stitch, Grogu, Groot and Simba – the range leverages popular IPs to drive early brand loyalty. Each kit is self-contained and designed to deliver an engaging hands-on experience, providing a sense of achievement, ensuring immediate display opportunities (standing or hanging) while supporting cognitive and creative development.
