Cosatto appoints new director of happy

Bolton based baby brand Cosatto has appointed Kingsley Pulford (aged four) as the company’s new director of happy.

The brand new position is the first of its kind and was created and advertised as part of a major company shake-up. Cosatto hopes to better understand how children think as part of its ongoing brand evolution.

Kingsley brings with him four years’ experience of being a child and has extensive knowledge of smiling and giggling. With full responsibility for Cosatto’s happiness levels and development of child-driven ideas, Kingsley will play a vital role in aiding the brand’s objective to create designs and products that fire children’s imagination.

“Myself and everyone at Cosatto are delighted to welcome Kingsley to the team,” said owner and ceo Andrew Kluge. “I can’t wait to see how his opinions and choices help us to shape and grow the business further. As a brand, we have always tried to shape our ideas around what we think children would like and now that we have an expert like Kingsley on board, we will be able to have first-hand insight.”

Kingsley added; “My favourite thing to draw are dinosaurs and I love all things monsters. My baby niece Rainbow has a Unicorn highchair (Cosatto Noodle Supa.) I’m really excited to have a job with unlimited wiggly worms and goes on the slide!”

Cosatto prides itself on standing out from the crowd with bold, colourful patterns that not only look great but are cognitively stimulating for babies and children, as evidenced by its new Happy Baby Guarantee.

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