This ad will be closed automatically in X seconds.

“Consumers like their pushchairs to be an extension of themselves”

As such a huge sector of the nursery industry, innovation comes thick and fast in prams and pushchair products, and trends also change quickly. Progressive Preschool found out from some of the key suppliers what’s new, what’s coming, and what the biggest challenges are in the category.

Getting a child from A to B is no longer the sole function of a pram or pushchair. As a major purchase for new and prospective parents, these products now need to suit a family’s lifestyle, be easy to use and fit with the current trends.

With so many factors to consider, suppliers are finding that consumers are spending a lot of time researching products prior to purchase. Store closures and lockdowns recently took this research online, but customers are now returning to stores to make this all-important purchase.

To read the full feature in the online edition of the January/February issue of Progressive Preschool, simply click here.

Following the news that Harrogate International Nursery Fair - which takes place from 16-18 October 2022 - had already used up its initial space allocation, the organiser has revealed that recent expansion plans are already attracting more brands....
The initiative brings together partners including Cleaner Seas Project, Twinkl and George at Asda to help encourage young families to learn about our oceans and what they can do to help protect them....
INDX Toys and Nursery 2023 (2)
Following the success of its April 2022 show, AIS has confirmed the show will return to Cranmore Park Conference and Exhibition Centre from 18-19 April 2023 and visitor registration is now open....
Ladybird Baby Touch Rainbow (1)
Another new title has been added to the publisher's Baby Touch Collection - the colourful Rainbow book. ...
Joie Calmi R129 (2)
The Calmi R129 is designed to keep babies sleeping safely from the car to stroll and everywhere in between....
Frugi Eco Schools (2)
The sustainable children's clothing brand is supporting the Eco-Schools programme for another year by funding its online Eco-Coordinator Training Programme....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.