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“Consumers like their pushchairs to be an extension of themselves”

As such a huge sector of the nursery industry, innovation comes thick and fast in prams and pushchair products, and trends also change quickly. Progressive Preschool found out from some of the key suppliers what’s new, what’s coming, and what the biggest challenges are in the category.

Getting a child from A to B is no longer the sole function of a pram or pushchair. As a major purchase for new and prospective parents, these products now need to suit a family’s lifestyle, be easy to use and fit with the current trends.

With so many factors to consider, suppliers are finding that consumers are spending a lot of time researching products prior to purchase. Store closures and lockdowns recently took this research online, but customers are now returning to stores to make this all-important purchase.

To read the full feature in the online edition of the January/February issue of Progressive Preschool, simply click here.

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