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“Consumers are looking for luxury;” talking to Obaby’s Beth Henry

PreschoolNews.net spoke to Beth Henry, who looks after marketing at Obaby, about the latest developments and trends in the stroller market and what’s in store for 2019.

What are parents looking for in the pushchair and stroller market in 2019?

“We find that parent’s main requirements are the weight of the pushchair, how compact it folds and also that the pushchair is suitable from birth. Style is secondary.”

And how do you ensure you meet those needs?

“By offering a range of models with different options, such as our Salsa4 and Zoom tandem. The Salsa4 is a single pushchair with a lightweight aluminium chassis and a carrycot which is suitable for overnight sleeping. The Zoom tandem offers an impressive amount of seating options, making the most of ABC Design’s German engineering know-how to ensure that manoeuvrability isn’t compromised in the slightest.”

How has the pushchair market developed over the last few years?

“We have noticed a couple of significant changes recently. Firstly we have found that strollers which are suitable for heavier children (such as the Salsa4, which can carry children up to an impressive 25kg), gives customers added peace of mind. Secondly, strollers which manoeuvre easily are key for all parents, and finally, we have found that overnight sleeping in carrycots is a key-selling point as it’s a good space saver for parents.”

What fashions are going to be key for 2019?

“The designs have become more subtle and consumers are looking for luxury in their fabric choices, rather than the colourful products they have been opting for in previous years. Our ABC Design colour range features a range of luxurious and plain fabrics, in subtle but stylish colours.”

What’s your hero product for 2019, and why is it so great?

“It’s got to be the multi-award-winning ABC Design Zoom tandem, as it offers true face-to-face interaction for children. It continues to be the ultimate system for twins and the endless amount of seating combinations never fails to meet the requirements of today’s modern families.”

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