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Concept & Innovation Awards finalists announced

The four finalists for the Baby Products Association’s 2018 Concept & Innovation Awards have been announced and will be presenting their new product ideas to the nursery industry at Harrogate International Nursery Fair this March.

A carefully selected shortlist of the awards entrants were invited to participate in a Dragon’s Den-style presentation with a panel of industry judges. This took place at the beginning of February 2018 and the finalists were chosen after much debate and consideration.

The shortlisted entrants are Charlotte Longren (innovative new playpen design), David Gooch (Pure Teat / Eezifeed Pod – a completely new, hygienic feeding bottle), Anita Hill (Comfyse Cushy Cushion – a device to provide combined levels of post-natal comfort) and Lee Cowan (SandSliders – a simple yet clever product to make transporting pushchairs across unstable surfaces such as sand, gravel or snow much easier).

“The Association actively encourages innovation in the baby products industry and each year the judges are surprised by the clever ideas entered into the Concept & Innovation Awards,” says Julie Milne of the Baby Products Association.

“There were many great entries again for 2018, but these finalists were chosen because the judges believed that their product ideas filled a gap in the market and were all commercially viable. We encourage visitors to Harrogate International Nursery Fair to come along to the Concept & Innovation Stand in Hall Q to see these innovations for themselves.”

The 2018 Concept & Innovation Awards are sponsored once again by law firm 3Volution, which will be offering £1000 of free legal advice to the overall winner and £500 to the runner up.

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