Global nursery and toy brand Chicco is returning to TV screens in 2019 to promote its award-winning collection of side sleeping cribs, the Chicco Next2Me.
Following the success of previous campaigns, the Next2Me side-sleeping crib will be featuring on televisions across the UK as part of a multi-million pound integrated advertising and marketing drive.
Designed to reinforce Chicco’s sleep time expertise, the campaign will promote the benefits of side-sleeping to new and expectant parents across the UK.
The advert will return to screens from the beginning of March, airing in prime time slots on channels including Channel 4, ITV Digital and more than 50 Sky channels. The television advert will be supported with an integrated approach to media, digital, print and in-store activation, designed to celebrate the entire Next2Me collection.
The campaign will also be supported with digital advertising and social media activity, including competitions and giveaways on Facebook.
“Our previous TV advertising campaigns have been hugely successful and we are thrilled to once again be returning to UK TV screens,” revealed Chicco’s marketing manger Holly John.
“The launch of our latest addition to the collection, the Chicco Next2Me Magic, our third generation of side sleeping cribs,” she continued. “This is a significant milestone for us, so we wanted to ensure we are maximising sales opportunities through an engaging marketing approach. The TV campaign will raise awareness of both the existing and new products, creating a ‘halo effect’ around our indoor nursery range as a whole.”