Cheeky Chompers teams up with LloydsPharmacy

Nursery favourite Cheeky Chompers has secured a listing with LloydsPharmacy in the baby care brand’s first UK-wide pharmacy partnership, which will see the Cheeky Essentials Neckerchew now available in 444 LloydsPharmacy stores nationwide.

The Cheeky Essentials Neckerchew is a lower-priced, lighter version of the award-winning Neckerchew product that has sold over 1.5 million units to date with the UK, China and the US representing the company’s largest markets.

Julie Wilson, founding director of Cheeky Chompers, said: “We’re really pleased to have teamed up with LloydsPharmacy, a trusted brand in the pharmacy market. Our new Essentials Neckerchew is perfect fit to cater for their customer base. Many parents of teething babies will go to their local pharmacy for a solution. Initial sell through has been fantastic so we look forward to a great partnership going forward.”

Cheeky Chompers products are now sold by over 1,500 retailers in 49 countries, with the US, China and the UK representing the company’s largest markets. With over 31 distributors globally, exports account for approximately 65% of Cheeky Chompers’ total sales.

Cheeky Chompers also counts John Lewis, JoJo Maman Bebe, The White Company and Nordstrom among its retail customer base. It won a Queen’s Award for enterprise in 2018 and recently launched its first crowdfund on Crowdcube – this has already raised over 50% of the target amount of £400,000 which will be ued to further scale the business through new product development, direct sales growth and increased brand awareness in key markets.

MORE NEWS
gfl500
 
GfK's client insight manager Marco Salerno takes a look at the current state of the stroller market....
DTPreschool500x500
 
Spin Master and Character Options both make Top 12 with PAW Patrol and Peppa Pig products....
PJLeolandia500x500
 
Leolandia will host world's first PJ Masks theme park attraction....
indx500
 
AW20 edition of children's apparel and accessory show is taking place from 9 – 10 February 2020....
dorel500
 
A solid performance from Dorel Juvenile sees adjusted operating profit up by 0.5% in the period ending 30 September 2019....
LConcepts500x500
 
Toy and gift distributor will be bringing portfolio to London's Olympia in January....
Get the latest news sent to your inbox
Subscribe to our daily newsletter