The new Every Cloud collection has been created to celebrate all the lockdown bumps and babies, while supporting the PANDAS charity.
Cheeky Chompers has launched the new Every Cloud collection to its growing range to support the charity PANDAS – the UK’s trusted support service for families and their networks who may be suffering with perinatal mental illness. Having seen the calls to their helpline increase by 240% during the last year, the brand decided to donate 10% of all profits from the Every Cloud range to the charity.
The new print is designed with a classic white and grey colourway and features smiling clouds, shooting stars and pastel rainbows. The clouds include silver stitching around the outside to symbolise the silver lining that lockdown babies represent.
Every Cloud is available in a number of the Cheeky Chompers products, including the Necherchew teething bib, Neckerbib dribble bib and Comfortchew comforter with teether.
As well as supporting PANDAS with the sales of the new print, the team at Cheeky Chompers have also been fundraising by taking part in Scotland’s Virtual Kiltwalk. The staff have walked one step for every baby born during the last lockdown year – a huge 500,000 in total.
Julie Wilson, co-founder of Cheeky Chompers, commented: “We are so thrilled to be launching the Every Cloud range, designed to really celebrate all those silver lining lockdown bumps and babies. Not only is it an adorable collection, but we’re also supporting such a great cause through our sales. I am sure the unisex print is going to be really popular, especially for the boom in baby showers coming up.”