Canadian pop star Celine Dion has joined forces with fashion designers Iris Adler and Tali Milchberg, founders of children’s fashion brand Nununu, to launch a gender-neutral kidswear brand called Celinununu.
According to a statement released by the company, the new brand aims to inspire children to be free and find their own individuality through clothes.
The statement read: “This new kids fashion brand liberates children from the traditional roles of boy/girl, offering them the freedom to choose clothes that strengthen their own power of personality based on mutual respect.”
The debut collection, already available for purchase globally on the new label’s website, includes 70 styles in neutral colours and minimalist cuts. Prices range between $52 and $307.
